Kasikorn Bank Elevates Customer Engagement through Salesforce CRM in Collaboration with BE8

Kasikorn Bank or Kbank, is one of Thailand's major banks. Kbank has developed strategies to cater to the diverse needs of its customers, emphasizing a Customer Centric approach that prioritizes understanding and meeting consumer needs. A key focus is on integrating branch and digital services to offer Seamless Banking, enhancing customer convenience anytime, anywhere.

Central to the Customer Centric approach is the importance of customer data and understanding. Customer Relationship Management (CRM) is pivotal in this regard, providing tools to assist employees in delivering tailored customer service that aligns with individual needs.

Kbank places confidence in the Salesforce system for CRM, which stands out for its flexibility and accessibility, allowing employees to utilize tools efficiently anytime, anywhere. The system also boasts robust data security features crucial for a bank's operations. Additionally, the expertise of BE8 team ensures the effective implementation of the Salesforce system to precisely fit the bank's requirements.

Through Salesforce, Kbank empowers its sales teams by streamlining data access, enabling them to dedicate more time and attention to serving customers effectively.