Bank of Ayudhya partners with BE8 to elevate data management technology to provide the best financial service experience and better meet customer’s needs in the digital age

Bank of Ayudhya, or Krungsri Bank, partners with BE8 to drive digital transformation with the latest innovation and technology to increase competitive advantage and broaden financial products and services to better meet the needs of customers more comprehensively.

With Bank of Ayudhya’s mission to drive innovation and technology based on Human-Centric Innovations, it is critical to truly understand the behavior and demands of customers from each generation and personalized needs clearly which led to the bank’s decision to partner with BE8 who is an expert on CRM system by using technology to serve as a foundation for all business operation and processes especially technology around digital data management like Salesforce which will help to increase the bank’s capability to work with digital data management to strengthen the bank’s competitive edge and to provide better customer service by using customer data analytics to understand what each customer wants through the Salesforce CRM platform, with the end goal of delivering the best customer experience for all of the bank’s customers in the digital age.