Thailand Post goes Digital to enhance Customer Experience Through Digital transformation by BE8

Thailand Post, a state enterprise renowned for its postal services in Thailand, is undergoing a significant shift from traditional to digital customer experiences. In their quest for digital transformation, Thailand Post has partnered with Beryl8 and Salesforce to revolutionize their Customer Loyalty Management and Automated Communication processes.

As part of this transformative journey, Beryl8 and Salesforce have joined forces to spearhead the digitization process. The Key components of this digital transformation encompass:

Post Family : This customer membership system, powered by Salesforce Cloud, serves as the backbone of Thailand Post's loyalty program. It enables the seamless management of customer memberships and rewards.

Marketing Cloud Integration: Leveraging data from the customer membership systems, Thailand Post utilizes Marketing Cloud to execute various automation campaigns. These campaigns include sending SMS messages and targeted marketing campaigns to both members and non-members of Thailand Post.

Salesforce CRM for Customer Service: Implementing Salesforce CRM for customer service operations allows Thailand Post to streamline customer interactions and support services. This integration ensures a unified customer profile, facilitating efficient and personalized service delivery.

Beryl8 provides comprehensive CRM consulting services to Thailand Post, ensuring a smooth implementation and ongoing support for their digital initiatives. By embracing digital technologies and leveraging the expertise of Beryl8 and Salesforce, Thailand Post is poised to elevate its customer experience to new heights, driving growth and success in the digital era.