One of Thailand's leading bank Transforms Business Operations with Salesforce by BE8

One of Thailand's leading banks has embarked on a digital transformation journey, powered by Salesforce. With nearly 20,000 users spread across all branches, contact centers, and mobile sales and service units, the bank has doubled its asset base to $72 billion USD in just seven years. They've standardized their sales techniques to focus on customer needs, ensuring a complete 360-degree view of each customer in less than a minute.

The bank seamlessly integrated Salesforce Sales Cloud, Service Cloud, and Marketing Cloud into its operations. This integration has streamlined operations across multiple fronts, enhancing collaboration among teams and facilitating smoother workflows in sales, service, and marketing.

Customer Service Excellence: The bank has achieved seamless customer service excellence with over 600 agents and back-office operations operating flawlessly on Service Cloud. Their support extends to a 24/7 Contact Center, providing comprehensive services through both voice and non-voice channels.

The bank remains committed to seeking new ways to enhance its services. With Salesforce consistently updating its systems, it serves as a reliable tool for innovation. This ongoing digital transformation journey has laid a solid foundation, ensuring the organization is well-prepared to adapt to future challenges and capitalize on growth opportunities.